With no explanation, label the following with either "negative", "neutral" or "positive".
After getting off on the 7th street exit for the 30th time while out in Phoenix, Google Maps led me to Hob Nobs Coffee, where I decided to go based on the odd name, and the fact that it was nearby when I found out that Coffee Conspiracy or Conspire or whatever the eff it was called at the time conspired to be closed despite listing as open online.
neutral.